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Alaa Hassan

What If…Ecommerce & The Impact of Coronavirus (COVID-19)

What if……
Throughout my career in eCommerce, I’ve always made sure we put thought into things from a “WHAT IF…” perspective.
WHAT IF…our website crashes?
WHAT IF…our credit processor shuts our account?
WHAT IF…Google suspends our Ads account?
WHAT IF…our website gets hacked?
WHAT IF…Facebook disables are ad account?
WHAT IF…Amazon suspends our account?
WHAT IF…Canada Post/USPS goes on strike?
WHAT IF…our product suppliers can’t ship product on time to us?
WHAT IF…our warehouse gets hit by a tornado or burns down?
and the list goes on…
I’ve been through all these scenarios and successfully survived them….
I even had to lay off 70% of my team when one of our accounts on Amazon selling $1million per month got suspended (I still managed to get it back after 9 months of trying). Always diversify your sales channels!
The point here…
NEVER have I thought of a scenario similar to what we’re going through right now with COVID-19.
WHAT IF…the world gets hit with a pandemic?
You know what’s important and still remains critical in order to pull through this situation and that has worked for me previously?
LEADERSHIP!
Leaders must focus.
Leaders must listen.
Leaders must be empathetic.
Leaders must care.
Leaders must promote teamwork.
Leaders must reassure others.
Leaders must communicate.
LEADERS MUST LEAD.
As a leader, you may not have answers to everything, but others still rely on you to push through these tough times.
Tough decisions must be made (work from home, temporary close operations, layoffs, store closures….)
Making yourself available to LISTEN is a great first step.
Stay safe people…especially the front liners (doctors, nurses, grocery store clerks, fire dept, police etc).
and most importantly……remember this:
HEALTH BEFORE WEALTH!Pay attention to your body, mind and soul!
Stay Strong (and #StayHome if you can) 🙏
Alaa H.Founder of eCommerce Training Academy
P.S.   I’m currently reading this amazing book by John C Maxwell.  I highly recommend it.  See it on Amazon.com or Amazon.ca (not an affiliate link)

Blog
Alaa Hassan

21+ eCommerce Conferences in 2020 for Retailers

If you’re involved in eCommerce, digital marketing or technology, consider attending at least one eCommerce conference a year.  I will help you build your network, learn new tactics, stay on top of trends and discover new technologies to help you create build a successful eCommerce business!
To help you out, I decided to create a list of eCommerce conferences in 2020.
There are many eCommerce events happening all over the world from Canada, USA to Australia.  Unlike other lists online, this list is made specifically for e-commerce.
If your event is missing from our list, do not hesitate to contact us. It will be our pleasure to include it.
Keep in mind we are still adding new events on a monthly basis.
List of 2020 eCommerce Conferences & Events
January 2020
National Retail FederationNew York City, NY, USA | January 12-14
February 2020
eTail WestPalm Springs, CA, USA | February 24 -27 
March 2020
eTail AsiaSingapore | March 3-5
eTail GermanyBerlin, Germany | March 9-11
Dx3 CanadaToronto, Canada | March 10-11
MivaConSan Diego, CA, USA | March 18-20
ShopTalkLas Vegas, Nevada, USA | March 22-25
Magento ImagineLas Vegas, NV, USA | March 29 – April 2
Traffic & Conversions SummitSan Diego, CA, USA | March 31 – April 2
April 2020
Internet Retailing ExpoBirmingham, United Kingdom | April 1-2
eCommerce Africa ConfexCape Town, South Africa | April 8-9
May 2020
eTail CanadaToronto, Ontario, Canada | May 4-6
Retail Global GoldcoastGold Coast, Queensland, Australia | May 27-29
June 2020
Internet Retailer Conference & ExhibitionChicago, IL, USA | | June 9-11
eTail EuropeLondon, United Kingdom | June 23-24
July 2020
NRF NXTSouthern California, USA | July 14-16
Online RetailersSydney, Australia | July 22-23
Commerce NextNew York, NY, USA | July 28-29
August 2020
eTail EastBoston, MA, USA | Aug 10-13
September 2020
Connect by Channel AdvisorNew Orleans, LA, USA | Sep 9-11
eCommerce ExpoLondon, United Kingdom | Sep 30 – Oct 1
Retail GlobalLas Vegas, NV, USA  | TBA
October 2020
TBA

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Alaa Hassan

What If…Ecommerce & The Impact of Coronavirus (COVID-19)

What if……
Throughout my career in eCommerce, I’ve always made sure we put thought into things from a “WHAT IF…” perspective.
WHAT IF…our website crashes?
WHAT IF…our credit processor shuts our account?
WHAT IF…Google suspends our Ads account?
WHAT IF…our website gets hacked?
WHAT IF…Facebook disables are ad account?
WHAT IF…Amazon suspends our account?
WHAT IF…Canada Post/USPS goes on strike?
WHAT IF…our product suppliers can’t ship product on time to us?
WHAT IF…our warehouse gets hit by a tornado or burns down?
and the list goes on…
I’ve been through all these scenarios and successfully survived them….
I even had to lay off 70% of my team when one of our accounts on Amazon selling $1million per month got suspended (I still managed to get it back after 9 months of trying). Always diversify your sales channels!
The point here…
NEVER have I thought of a scenario similar to what we’re going through right now with COVID-19.
WHAT IF…the world gets hit with a pandemic?
You know what’s important and still remains critical in order to pull through this situation and that has worked for me previously?
LEADERSHIP!
Leaders must focus.
Leaders must listen.
Leaders must be empathetic.
Leaders must care.
Leaders must promote teamwork.
Leaders must reassure others.
Leaders must communicate.
LEADERS MUST LEAD.
As a leader, you may not have answers to everything, but others still rely on you to push through these tough times.
Tough decisions must be made (work from home, temporary close operations, layoffs, store closures….)
Making yourself available to LISTEN is a great first step.
Stay safe people…especially the front liners (doctors, nurses, grocery store clerks, fire dept, police etc).
and most importantly……remember this:
HEALTH BEFORE WEALTH!Pay attention to your body, mind and soul!
Stay Strong (and #StayHome if you can) 🙏
Alaa H.Founder of eCommerce Training Academy
P.S.   I’m currently reading this amazing book by John C Maxwell.  I highly recommend it.  See it on Amazon.com or Amazon.ca (not an affiliate link)

Alaa Hassan

21+ eCommerce Conferences in 2020 for Retailers

If you’re involved in eCommerce, digital marketing or technology, consider attending at least one eCommerce conference a year.  I will help you build your network, learn new tactics, stay on top of trends and discover new technologies to help you create build a successful eCommerce business!
To help you out, I decided to create a list of eCommerce conferences in 2020.
There are many eCommerce events happening all over the world from Canada, USA to Australia.  Unlike other lists online, this list is made specifically for e-commerce.
If your event is missing from our list, do not hesitate to contact us. It will be our pleasure to include it.
Keep in mind we are still adding new events on a monthly basis.
List of 2020 eCommerce Conferences & Events
January 2020
National Retail FederationNew York City, NY, USA | January 12-14
February 2020
eTail WestPalm Springs, CA, USA | February 24 -27 
March 2020
eTail AsiaSingapore | March 3-5
eTail GermanyBerlin, Germany | March 9-11
Dx3 CanadaToronto, Canada | March 10-11
MivaConSan Diego, CA, USA | March 18-20
ShopTalkLas Vegas, Nevada, USA | March 22-25
Magento ImagineLas Vegas, NV, USA | March 29 – April 2
Traffic & Conversions SummitSan Diego, CA, USA | March 31 – April 2
April 2020
Internet Retailing ExpoBirmingham, United Kingdom | April 1-2
eCommerce Africa ConfexCape Town, South Africa | April 8-9
May 2020
eTail CanadaToronto, Ontario, Canada | May 4-6
Retail Global GoldcoastGold Coast, Queensland, Australia | May 27-29
June 2020
Internet Retailer Conference & ExhibitionChicago, IL, USA | | June 9-11
eTail EuropeLondon, United Kingdom | June 23-24
July 2020
NRF NXTSouthern California, USA | July 14-16
Online RetailersSydney, Australia | July 22-23
Commerce NextNew York, NY, USA | July 28-29
August 2020
eTail EastBoston, MA, USA | Aug 10-13
September 2020
Connect by Channel AdvisorNew Orleans, LA, USA | Sep 9-11
eCommerce ExpoLondon, United Kingdom | Sep 30 – Oct 1
Retail GlobalLas Vegas, NV, USA  | TBA
October 2020
TBA

Alaa Hassan

18+ Digital Marketing Conferences in 2020 for eCommerce

If you’re involved in eCommerce and you want to stay up-to-date on the latest trends, technologies and tactics, you must attend the most popular eCommerce conferences in 2020.
Every year, I create my list of eCommerce events you should consider attending but this year, I also decided to create a new list of conferences for digital marketing professionals in eCommerce.
This list of events is perfect for:
Digital Marketing Directors/VPsv
Chief Marketing Officers
Digital Marketing Managers
Search Engine Optimization (SEO) professionals
Search Engine Marketing (PPC) professionals
Content Marketers
Social Media Marketers
Affiliate Marketers
eCommerce Directors/VPs
If you feel I have forgotten to mention an event or your conference is missing from my list, contact me.
To be determined:
List of 2020 Digital Marketing Conferences
January 2020
Affiliate Summit West – Affiliate MarketingLas Vegas, Nevada, USA – January 27-29
February 2020
Pubcon Austin – Digital MarketingAustin, Texas, USA – Feb 6
Search Marketing Expo West – SEO/SEMSan Jose, California, USA – Feb 19-20
March 2020
Social Media Marketing World – Social MediaSan Diego, California, USA – March 1-3
Dx3 – Digital MarketingToront0, Ontario, Canada – March 10-11
Pubcon Florida – Digital MarketingMiami, Florida, USA – March 24-26
SearchLove San Diego – Digital MarketingSan Diego, California, USA – March 26 & 27
Traffic & Conversion Summit – Digital Marketing & ConversionSan Diego, California, USA – March 31 – April 2
April 2020
ConversionXL – Conversion OptimizationAustin, Texas, USA – April 5-7
Digital Sales and Marketing World – Digital MarketingHartford, CT, USA – April 5-7
Hero Conf – PPCAustin, Texas, USA – April 8-9
Martech West – Digital Marketing TechnologySan Jose, CA, USA – April 15-17
Content Tech Summit – Content MarketingSan Diego, California, USA – April 20-22
May 2020
DIGIMARCON EAST – Digital MarketingNew York, USA – May 7-8
DIGIMARCON CANADAToronto, Canada May 13-14
DIGIMARCON CRUISE 2020  – Digital MarketingBaltimore, Maryland, USA – May 23-28
Digital Marketing World Forum – Digital MarketingLondon, England – May 28-29
June 2020
Digital Growth Unleashed – Conversion OptimizationLas Vegas, NV, USA – June 1-3
Affiliate Summit Europe – Affiliate MarketingAmsterdam – June 2-4
DIGIMARCON WEST – Digital MarketingLos Angeles, CA, USA – June 10-11
Social Media Week LA – Social MediaSanta Monica CA, USA – June 17-18
July 2020
Mozcon – Digital MarketingSeattle, WA, USA – July 6-8
Affiliate Summit East – Affiliate MarketingNew York, NY, USA – July 26-28
August 2020
Inbound.com – Digital MarketingBoston, MA, USA – August 18-21
September 2020
TBA
October 2020
Martech EAST – Digital Marketing TechnologyBoston, MA, USA – October 6-8
Hero Conf – PPCLondon, England – October 19-20
Content Marketing World – Content MarketingCleveland, Ohio, USA – October 13-16
November 2020
Search Engine Marketing Expo EST – SEO/SEMNew York, NYC, USA – November 11-12
December 2020
None

Don’t forget to get the full list of eCommerce conferences in 2020 you should consider attending.
If you feel I have forgotten to mention an event or your conference is missing from my list, contact me.

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